Nokia reportedly cut the price range of most smart phones since the end of last January. This is done in order to compete more closely with rival Sony Ericsson or Samsung.This news will, Nokia stated that the decline in price is part of the business strategy and is common. The mobile phone vendors to 'revise' prices for some products portfolio every year.
Based on information from several parties, Nokia did drop prices by 10%. One example of smart phones that have implemented this policy of the Nokia 5230. Symbian S60 5th edition is now marketed under 120 euros, from around 170 euros before (Finland). The result can be seen directly in the homeland market, where price tags are the Nokia 5230 is now below Rp 2 million, ie approximately Rp1, 9 millions.
For the global market, the demand for inexpensive smart phones are growing, despite recession amid ekonomi.Sesuai issues survey of research institutions Strategics Analytics, smartphone sales levels this low jumped to 30% during the period October to December last.
Effect caused by the decrease will cost smart phones that Nokia is going to prop-phone market penetration of mid-end phones like Sony Ericsson's output, which in fact is a focus on the ability of the camera and music player, but poor style features such as computer operating systems.
Sure, the price of Sony Ericsson mobile phones were cheaper than a smartphone, but the numbers recorded no significant difference. And, now Nokia as if he were building a new territory for Symbian phones is murah.Langkah taken after the year 2009 and, since the economic crisis, the numbers decreased market demand. Nokia 2010 this year hoping that the market growth will rise
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